What is “smart” technology? We have smart phones, smart watches, smart glasses, smart clothing, smart homes, and smart cities. But it’s not always clear what…
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Marketing Workflow Is An Incredible Opportunity To Differentiate Health IT Products, And You!
By Charles Webster, MD on January 17, 2015
Guest Column: Anyone who has wrestled with how to sell a health IT product has wrestled with features and functions versus benefits: what a product…